B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87.9%
87.9% -- customer satisfaction rate for retail customers (2021)
87.9% of retail customers feel that the shopping experience has improved during the COVID-19 pandemic.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
87.9%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
10,000
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
94
Sources (3)
SAS
Primary
Tier A
https://www.sas.com/en_us/insights/analytics/covid-19/shopping-experiences.html ↗
Source Article
SAS: 87.9% Feel Shopping Experience Improved During Pandemic
Data analytics company SAS has released new research into shopping experiences during the ongoing COVID-19 pandemic.
The global survey consisted of an online questionnaire of 10,000 adults across the UK, Germany, Italy, France, Spain, Netherlands, Poland, Sweden, Greece, Saudi Arabia and South Afric…
Also cited by
statista.com
https://www.statista.com/
2026-08-15
customerexperiencedive.com
https://www.customerexperiencedive.com/
2026-08-15
Original Research
SAS
· Original study ↗
Methodology
Online questionnaire of 10,000 adults across 12 countries
Segmentation
IndustryRetail
RegionGlobal
Cite this stat
Plain Text
retail customers: 87.9% customer satisfaction rate. Source: SAS (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sas-879-improved-shopping-experience
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<blockquote cite="https://lighthousedata.io/data/sas-879-improved-shopping-experience" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87.9%</strong> -- customer satisfaction rate for retail customers<br><small>Source: SAS (2021) · <a href="https://lighthousedata.io/data/sas-879-improved-shopping-experience" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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