B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
13,000,000
13,000,000 -- campaign video views for Samsung Electronics Nordic (2024)
Samsung Electronics Nordic's first TikTok campaign, Samsung Seoul Searching, achieved over 13 million video views.
- Source states 'over 13 million views'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13,000,000
Unit
Count
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Berntzon:Bylund
Primary
Tier A
https://berntzonbylund.com/project/samsung/ ↗
Source Article
Client: Samsung Electronics Nordic - Berntzon:Bylund
Client: Samsung Electronics Nordic
Samsung Seoul Searching – Brand heritage campaign on TikTok
Samsung’s brand challenge is to appeal to and engage Gen Z in the Nordics. Another challenge that Samsung has identified is that only 33% of Gen Z are aware that Samsung is from South Korea, which Samsung …
Original Research
Berntzon:Bylund
· Original study ↗
Methodology
Agency-reported campaign results for the Samsung Seoul Searching TikTok campaign
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Samsung Electronics Nordic: 13,000,000 campaign video views. Source: Berntzon:Bylund (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/samsung-seoul-searching-tiktok-views
HTML Embed
<blockquote cite="https://lighthousedata.io/data/samsung-seoul-searching-tiktok-views" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13,000,000</strong> -- campaign video views for Samsung Electronics Nordic<br><small>Source: Berntzon:Bylund (2024) · <a href="https://lighthousedata.io/data/samsung-seoul-searching-tiktok-views" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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