25% -- mobile share of digital budget for Samsung Galaxy Note 4 S Pen launch campaign (Samsung Electronics Turkey) (2015)

Name: Mobile Share Of Digital Budget Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2015 · Mobile Marketing Association (MMA)

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Attribution: Mobile Marketing Association (MMA) View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

25%

Unit

Percentage

Data Vintage

2015

Entity

Samsung Galaxy Note 4 S Pen launch campaign (Samsung Electronics Turkey)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Mobile Marketing Association (MMA) Primary Tier A

http://www.mmaglobal.com/case-study-hub/case_studies/view/42567 ↗

Confidence: 74/100 Vintage: 2015 Channel: Common Crawl

Source Article

MMA Case Study Hub

Original Research

Mobile Marketing Association (MMA) · Original study ↗

Methodology

Mobile allocation within digital budget, justified by heavy mobile consumption of the 20-44 target audience

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Samsung Galaxy Note 4 S Pen launch campaign (Samsung Electronics Turkey): 25% mobile share of digital budget. Source: Mobile Marketing Association (MMA) (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/samsung-note4-turkey-mobile-digital-budget-share

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<blockquote cite="https://lighthousedata.io/data/samsung-note4-turkey-mobile-digital-budget-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- mobile share of digital budget for Samsung Galaxy Note 4 S Pen launch campaign (Samsung Electronics Turkey)<br><small>Source: Mobile Marketing Association (MMA) (2015) · <a href="https://lighthousedata.io/data/samsung-note4-turkey-mobile-digital-budget-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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