B
Evidence Grade B
Safe to Cite
Recent
6%
6% -- audience duplication rate for Samsonite #TESTEDLIKESAMSONITE (TSL 2.0) campaign in India (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
https://mmaglobal.com/articles/2024-nielsen-one-ads-meta-analysis-key-trends-digital-advertising ↗
Source Article
2024 Nielsen One Ads Meta Analysis: Key Trends in Digital Advertising
Original Research
Nielsen
· Original study ↗
Methodology
Low audience duplication across platforms, reported as improving ad efficiency.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Samsonite #TESTEDLIKESAMSONITE (TSL 2.0) campaign in India: 6% audience duplication rate. Source: Nielsen (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/samsonite-tsl2-india-audience-duplication
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<blockquote cite="https://lighthousedata.io/data/samsonite-tsl2-india-audience-duplication" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- audience duplication rate for Samsonite #TESTEDLIKESAMSONITE (TSL 2.0) campaign in India<br><small>Source: Nielsen (2025) · <a href="https://lighthousedata.io/data/samsonite-tsl2-india-audience-duplication" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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