B
Evidence Grade B
Trusted with Context
Recent
16,446
16,446 — sample size for US-based search advertising campaigns (2025)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
16,446
Unit
Count
Data Vintage
2025
Entity
Study Type
Unknown
Geography
US
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
30
Methodology
50
Freshness
80
Source
wordstream.com
Primary
Tier A
https://www.wordstream.com/blog/2025-google-ads-benchmarks ↗
Original Research
WordStream
· Original study ↗
Methodology
Based on campaigns running between April 1, 2024, and March 31, 2025.
Study: Unknown
n=16,446
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 17,998 | |
| 2025 (current) | 16,446 | -8.6% |
Segmentation
RegionUS
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
US-based search advertising campaigns: 16,446 sample size. Source: wordstream.com (2025). Via Lighthouse Research Data — https://lighthousedata.io/data/sample-size-search-advertising-campaigns-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sample-size-search-advertising-campaigns-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16,446</strong> — sample size for US-based search advertising campaigns<br><small>Source: wordstream.com (2025) · <a href="https://lighthousedata.io/data/sample-size-search-advertising-campaigns-2025" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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