B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
79%
79% -- customers expecting same prices instore and online for grocery customers (2024)
79% of customers expect prices to be the same for in-store and online shopping.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
84.51°
Primary
Tier A
https://www.krogerprecisionmarketing.com/knowledge-hub/news/path-to-purchase-institute-infographic-5… ↗
Source Article
Path to Purchase Institute: Infographic: 5 Grocery Trends for 2024 - Kroger Precision Marketing
Customer expectations of retailers are rapidly changing as households and technology evolve, according to research from Kroger’s 84.51° data analytics subsidiary (see infographic below).
84.51° identified five grocery retail trends that reflect the growing consumer expectations as well as the implic…
Original Research
84.51°
· Original study ↗
Methodology
84.51° Real Time Insights Survey
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
grocery customers: 79% customers expecting same prices instore and online. Source: 84.51° (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/same-price-instore-online-expectation-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/same-price-instore-online-expectation-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- customers expecting same prices instore and online for grocery customers<br><small>Source: 84.51° (2024) · <a href="https://lighthousedata.io/data/same-price-instore-online-expectation-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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