B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- share of shoppers ranking product content above price for online shoppers (2025)
87% of shoppers rank product content above price when deciding to buy.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salsify
Primary
Tier B
https://kirro.io/ecommerce-product-page-best-practices ↗
Source Article
Ecommerce product page best practices: checklist
A great ecommerce product page gives shoppers every piece of information they need to buy with confidence. Clear images. Honest descriptions. Visible pricing. A buy button that’s impossible to miss. That’s the short version.
The longer version? Most stores get this wrong. Baymard Institute found tha…
Original Research
Salsify
· Original study ↗
Methodology
Salsify 2025 consumer research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online shoppers: 87% share of shoppers ranking product content above price. Source: Salsify (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salsify-content-above-price-2025
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<blockquote cite="https://lighthousedata.io/data/salsify-content-above-price-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- share of shoppers ranking product content above price for online shoppers<br><small>Source: Salsify (2025) · <a href="https://lighthousedata.io/data/salsify-content-above-price-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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