B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
45%
45% -- product content accuracy return rate for consumers (2024)
45% of shoppers have returned an item due to incorrect product content according to Salsify's 2024 survey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,700
Geography
US, UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
93
Source
Salsify
Primary
Tier A
https://www.salsify.com/blog/10-spring-cleaning-tips-ecommerce-strategy ↗
Source Article
10 Spring Cleaning Tips for Ecommerce Planning and Strategy | Salsify
10 Tips for Spring Cleaning Your 2024 Ecommerce Strategy
Written By: Lizzie DaveySpring is in the air, which means longer days and better weather. The prelude to summer is the perfect time for a touch of spring cleaning — both online and offline.
If your metrics have plateaued or you simply want to …
Original Research
Salsify
· Original study ↗
Methodology
Salsify’s ‘2024 Consumer Research’ report, a survey of 2,700 U.S. and U.K. respondents across generation groups
Methodology documented
Segmentation
IndustryRetail
RegionUS, UK
Channelmulti-channel
Cite this stat
Plain Text
consumers: 45% product content accuracy return rate. Source: Salsify (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salsify-2024-consumer-research-45-percent
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<blockquote cite="https://lighthousedata.io/data/salsify-2024-consumer-research-45-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- product content accuracy return rate for consumers<br><small>Source: Salsify (2024) · <a href="https://lighthousedata.io/data/salsify-2024-consumer-research-45-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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