B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
68%
68% -- existing client retention rate for salon industry (2025)
The general benchmark for existing client retention in the salon industry is 68%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
zolmi.com
Primary
Tier C
https://zolmi.com/salon-customer-retention ↗
Source Article
How to Increase Bookings With Better Salon Customer Retention in 2025? | zolmi.com
For salon owners, the importance of salon customer retention cannot be understated. Salons need to be able to retain customers, building loyalty among their clients in order to boost profits, gain referrals, strengthen their marketing strategies, and even make some new friends along the way.
But wha…
Original Research
zolmi.com
· Original study ↗
Methodology
Industry benchmark cited by salon software blog; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
salon industry: 68% existing client retention rate. Source: zolmi.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salon-existing-client-retention-benchmark
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<blockquote cite="https://lighthousedata.io/data/salon-existing-client-retention-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- existing client retention rate for salon industry<br><small>Source: zolmi.com (2025) · <a href="https://lighthousedata.io/data/salon-existing-client-retention-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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