B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

60%

60% -- client retention rate for established salon stylists (2025)

Name: Client Retention Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-05

2025 · Booksy

A healthy client retention rate for an established salon stylist typically ranges between 60% and 70%.

Represents a general industry benchmark/healthy target range rather than an empirical study finding

Cite this stat Share How we verify

Attribution: Booksy View source

Lighthouse Research Team

Last verified: 2026-10-05 · How we verify data →

Source verified Evidence graded

Value

60%

Unit

Percentage

Data Vintage

2025

Entity

established salon stylists

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Booksy Primary Tier B

https://biz.booksy.com/blog/how-to-keep-clients-coming-back ↗

Confidence: 53/100 Vintage: 2025 Channel: Common Crawl

Source Article

How to Keep Clients Coming Back: The Ultimate Salon & Barbershop Retention Guide

Original Research

Booksy · Original study ↗

Methodology

Range of 60-70% reported; midpoint used. Industry guidance from Booksy blog, no named study.

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

established salon stylists: 60% client retention rate. Source: Booksy (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salon-client-retention-rate-benchmark

HTML Embed

<blockquote cite="https://lighthousedata.io/data/salon-client-retention-rate-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- client retention rate for established salon stylists<br><small>Source: Booksy (2025) · <a href="https://lighthousedata.io/data/salon-client-retention-rate-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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