B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15,000,000
15,000,000 -- weekly customers for Salling Group (2026-01)
Salling Group serves 15 million customers a week across Denmark, Germany, Poland, Estonia, Latvia, and Lithuania.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15,000,000
Unit
Count
Data Vintage
2026-01
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WPP Media
Primary
Tier A
https://www.wppmedia.com/news/salling-group-joins-open-intelligence-for-commerce ↗
Source Article
Salling Group joins WPP Media’s Open Intelligence for Commerce
News26th Jan 2026•3 minute read
Salling Group joins WPP Media’s Open Intelligence for Commerce
Salling Group, Denmark’s largest retailer, today launched a new partnership with WPP Media to connect Salling’s extensive first-party retail data with WPP’s Open Intelligence for Commerce. This advancement…
Original Research
WPP Media
· Original study ↗
Methodology
Company announcement of retail footprint
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Salling Group: 15,000,000 weekly customers. Source: WPP Media (2026-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salling-group-weekly-customers-2026
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<blockquote cite="https://lighthousedata.io/data/salling-group-weekly-customers-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15,000,000</strong> -- weekly customers for Salling Group<br><small>Source: WPP Media (2026-01) · <a href="https://lighthousedata.io/data/salling-group-weekly-customers-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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