B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
39%
39% -- share of marketers believing salespeople use right content per customer journey for marketers/content marketers (2022)
39% of marketers/content marketers believe salespeople use the right content according to the customer's journey.
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Lighthouse Research Team
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Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute and Vidyard
Primary
Tier C
https://creativeclicks.com/blog/content-marketing-a-performance-marketers-secret-weapon/ ↗
Source Article
Content Marketing: a performance marketer’s secret weapon
One of the growing trends in digital marketing over the last decade has been content marketing.
But because content marketing can mean different things to different marketers, we want to define it for performance marketing. Content marketing is the creation and distribution of content through a rang…
Original Research
Content Marketing Institute and Vidyard
· Original study ↗
Methodology
Cited from Content Marketing Institute and Vidyard research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketers/content marketers: 39% share of marketers believing salespeople use right content per customer journey. Source: Content Marketing Institute and Vidyard (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salespeople-right-content-journey-39
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<blockquote cite="https://lighthousedata.io/data/salespeople-right-content-journey-39" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- share of marketers believing salespeople use right content per customer journey for marketers/content marketers<br><small>Source: Content Marketing Institute and Vidyard (2022) · <a href="https://lighthousedata.io/data/salespeople-right-content-journey-39" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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