B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- ai adoption rate for Salespeople (2023)
In 2023, 23% of salespeople used AI according to a HubSpot survey.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier B
https://www.sobot.io/article/best-voice-ai-for-outbound-sales-calls-2025-pros-cons/ ↗
Source Article
AI for Sales Calls Good or Bad Idea?
Is AI for sales calls a good idea? Yes, but only with a smart strategy. You should not replace your entire team. Instead, you can adopt a hybrid model. This approach lets AI handle high-volume, repetitive tasks. For example, a Sobot call center using Sobot AI can manage initial lead qualification. T…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot survey cited by Sobot article; baseline year for the 2024 figure of 43%.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Salespeople: 23% ai adoption rate. Source: HubSpot (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salespeople-ai-adoption-2023
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<blockquote cite="https://lighthousedata.io/data/salespeople-ai-adoption-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- ai adoption rate for Salespeople<br><small>Source: HubSpot (2023) · <a href="https://lighthousedata.io/data/salespeople-ai-adoption-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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