B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- conversion to opportunity rate increase for composite organization representative of interviewed customers (2025)
A composite organization representative of interviewed customers achieved a 50% increase in conversion to opportunity rates over three years.
- Results are over three years for a composite organization based on interviewed customers
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
90
Methodology
45
Freshness
95
Sources (5)
Forrester Consulting
Primary
Tier B
https://www.salesloft.com/clari-salesloft-merger ↗
Source Article
A New Era of Revenue Growth | Salesloft | Salesloft
A New Era of Revenue Growth
Introducing the first
Predictive Revenue System
Salesloft and Clari are combining AI with the most comprehensive revenue dataset in the market to deliver context-rich intelligence that connects every signal, seller and system.
See & act on every signal
Guide every team wi…
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Original Research
Forrester Consulting
· Original study ↗
Methodology
Results over three years from Forrester Consulting Total Economic Impact™ Study commissioned by Salesloft, April 2025.
Segmentation
Industrymarketing
Cite this stat
Plain Text
composite organization representative of interviewed customers: 50% conversion to opportunity rate increase. Source: Forrester Consulting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesloft-clari-merger-conversion-to-opportunity-rate
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<blockquote cite="https://lighthousedata.io/data/salesloft-clari-merger-conversion-to-opportunity-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- conversion to opportunity rate increase for composite organization representative of interviewed customers<br><small>Source: Forrester Consulting (2025) · <a href="https://lighthousedata.io/data/salesloft-clari-merger-conversion-to-opportunity-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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