B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
58%
58% -- customers trusting businesses to use ai ethically for customers (2023)
In 2023, 58% of customers trusted businesses to use AI ethically according to Salesforce research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://execsintheknow.com/magazines/july-2026/customer-assurance-why-trust-wins/ ↗
Source Article
Customer Assurance: Why Trust Wins
| Customer Assurance: Why Trust Wins |
In an era of AI, automation, and rising expectations, trust has become every organization’s most valuable asset.
by Execs In The Know
A traveler calls an airline because a flight got canceled. The agent is polite, the rebooking takes 90 seconds, and the case cl…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce State of the AI Connected Customer research (prior-year figure)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers: 58% customers trusting businesses to use ai ethically. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-trust-ai-ethical-use-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/salesforce-trust-ai-ethical-use-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- customers trusting businesses to use ai ethically for customers<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/salesforce-trust-ai-ethical-use-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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