B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
59%
59% -- pct customers valuing tailored engagement for customers (Salesforce survey respondents) (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Salesforce
Primary
Tier C
https://customerfirstdigital.com/digital-news/personalising-your-customer-experience-the-importance-… ↗
Source Article
Personalising experiences: importance & challenges of first party data | Customer First Digital
How can I make my marketing budget go further? What do I need to change to make the shopping experience across my marketing and website a more personalised experience for my customers? Am I over personalising the shopper experience? These are all common questions that we get asked when we are workin…
Original Research
Salesforce
· Original study ↗
Methodology
Cited from Salesforce research on customer personalization expectations; no survey date or sample size given in article. Vintage estimated from publication context.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customers (Salesforce survey respondents): 59% pct customers valuing tailored engagement. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-tailored-engagement-59-percent
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<blockquote cite="https://lighthousedata.io/data/salesforce-tailored-engagement-59-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- pct customers valuing tailored engagement for customers (Salesforce survey respondents)<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/salesforce-tailored-engagement-59-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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