B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- share of rep time on non selling tasks for sales reps (2026)
Sales reps spend 60% of their time on non-selling tasks like manual data entry, lead research, and tool-switching.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://www.datamagnet.co/post/clean-crm-data-before-migration/ ↗
Source Article
Clean Your CRM Data Before You Migrate - Here's Why It Matters
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved July 20, 2026.
Why You Should Clean Your CRM Data Before Migrating (Not After)
You're moving from HubSpot to Salesforce, or the other way around, and the project is alread…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce State of Sales, 7th Edition
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionNorth America
RoleAll marketers
Cite this stat
Plain Text
sales reps: 60% share of rep time on non selling tasks. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-reps-non-selling-time-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/salesforce-reps-non-selling-time-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of rep time on non selling tasks for sales reps<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/salesforce-reps-non-selling-time-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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