20% -- click rate lift personalized messages for personalized marketing messages (2023)

Name: Click Rate Lift Personalized Messages Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-19

2023 · Salesforce

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Attribution: Salesforce View source

Lighthouse Research Team

Last verified: 2026-09-19 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2023

Entity

personalized marketing messages

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Salesforce Primary Tier C

https://www.fci-ccm.com/blog/customer-centricity-redefined-personalizations-impact-on-financial-serv… ↗

Confidence: 48/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Personalization in Finance: Redefining Customer-Centricity

Customer-centricity stands tall as the guiding principle steering institutions toward success. As we navigate, we unravel the transformative force reshaping the Financial Services industry – Personalization. Its profound impact not only redefines customer-centricity but also sets the stage for a rev…

Original Research

Salesforce · Original study ↗

Methodology

Salesforce study cited secondhand.

Methodology documented

Segmentation

IndustryFinTech RoleAll marketers Channelemail

Cite this stat

Plain Text

personalized marketing messages: 20% click rate lift personalized messages. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-personalized-message-click-rate

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<blockquote cite="https://lighthousedata.io/data/salesforce-personalized-message-click-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click rate lift personalized messages for personalized marketing messages<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/salesforce-personalized-message-click-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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