B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- share of marketing leaders believing integrated insights improve campaigns for marketing leaders (2025)
89% of marketing leaders believe that integrated customer insights lead to more effective marketing campaigns and customer experiences.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier C
https://fruition-revops.com/blog/the-true-cost-of-consolidation-the-financial-and-strategic-logic-be… ↗
Source Article
Financial Leakage Management | RevOps Platform Stack
The True Cost of Consolidation: The Financial and Strategic Logic Behind Transforming Your RevOps Platform Stack!
WHY: The Crucial Need for Consolidation in Today's Market Dynamics
Here’s why the consolidation of RevOps tools into a unified platform is becoming a necessity
Streamlining Operations
Th…
Original Research
Salesforce
· Original study ↗
Methodology
Attributed to Salesforce, as cited by third-party blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
marketing leaders: 89% share of marketing leaders believing integrated insights improve campaigns. Source: Salesforce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-integrated-insights-marketing-leaders-89
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<blockquote cite="https://lighthousedata.io/data/salesforce-integrated-insights-marketing-leaders-89" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of marketing leaders believing integrated insights improve campaigns for marketing leaders<br><small>Source: Salesforce (2025) · <a href="https://lighthousedata.io/data/salesforce-integrated-insights-marketing-leaders-89" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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