B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
33%
33% -- ai initiatives meeting roi targets for Salesforce AI initiatives (2025-2026)
According to the IBM Institute for Business Value's State of Salesforce 2025-2026 report, only 33% of AI initiatives are meeting their ROI targets.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
IBM Institute for Business Value
Primary
Tier C
https://inspirext.com/salesforce-ai-2026-bridging-the-gap-between-customer-engagement-and-operationa… ↗
Source Article
Salesforce AI 2026: Bridging Customer Engagement & Operations
Key Takeaways
- CRM investment in most organizations has outpaced CRM outcomes. The platform exists, but for many, it remains an expensive system of record rather than a cross-functional system of intelligence.
- The biggest Salesforce AI failures in 2026 are data governance failures, not model fail…
Original Research
IBM Institute for Business Value
· Original study ↗
Methodology
IBM Institute for Business Value State of Salesforce report, cited by secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Salesforce AI initiatives: 33% ai initiatives meeting roi targets. Source: IBM Institute for Business Value (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-ai-roi-targets-met-2026
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<blockquote cite="https://lighthousedata.io/data/salesforce-ai-roi-targets-met-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- ai initiatives meeting roi targets for Salesforce AI initiatives<br><small>Source: IBM Institute for Business Value (2025-2026) · <a href="https://lighthousedata.io/data/salesforce-ai-roi-targets-met-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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