B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- roi increase with agentic ai for high-performing marketers (2026)
High-performing marketers use AI agents to increase ROI by 20%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
94
Source
Salesforce
Primary
Tier B
https://www.contentgrip.com/agentic-marketing-ai-agents/ ↗
Source Article
The rise of agentic marketing according to Salesforce report
Agentic marketing is becoming the new operating model according to Salesforce report
Marketing is moving from manual execution to AI-driven systems that operate in real time.
AI in marketing is no longer just about generating content or automating tasks. Salesforce’s latest State of Marketing 2026 r…
Original Research
Salesforce
· Original study ↗
Methodology
Source: Salesforce State of Marketing 2026 report
Segmentation
Industrymarketing
Cite this stat
Plain Text
high-performing marketers: 20% roi increase with agentic ai. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-agentic-marketing-roi
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<blockquote cite="https://lighthousedata.io/data/salesforce-agentic-marketing-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- roi increase with agentic ai for high-performing marketers<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/salesforce-agentic-marketing-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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