B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- close rate lift for Salesforce Account-Based Engagement (ABE) program (2025)
At Salesforce, Account-Based Engagement led to a 15% lift in close rates according to BCG.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Boston Consulting Group (BCG)
Primary
Tier C
https://emmanuelobadia.com/2025/05/31/marketing-traps-impact-playbook/ ↗
Source Article
From Trap to Transformation: The 6 Pitfalls Holding CMOs Back — and the 5 Roles You Must Now Master
What’s slowing your marketing team down isn’t a lack of creativity, ambition, or AI tools.
It’s the system—or rather, the lack of one.
After decades in global and regional leadership roles at Oracle, Salesforce, Sun Microsystems, and Sage, and now working side-by-side with Executive Committees, CMOs…
Original Research
Boston Consulting Group (BCG)
· Original study ↗
Methodology
Figure cited from BCG study 'Moving Beyond ABM to ABE'; study date, baseline close rate, and sample size not stated in the article. Value is a relative lift in sales-funnel close rates.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Salesforce Account-Based Engagement (ABE) program: 15% close rate lift. Source: Boston Consulting Group (BCG) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/salesforce-abe-close-rate-lift
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<blockquote cite="https://lighthousedata.io/data/salesforce-abe-close-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- close rate lift for Salesforce Account-Based Engagement (ABE) program<br><small>Source: Boston Consulting Group (BCG) (2025) · <a href="https://lighthousedata.io/data/salesforce-abe-close-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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