B
Evidence Grade B
Graded
under review
Safe to Cite
Current
38%
38% -- sales win rate increase percentage for companies with strong alignment between sales and marketing (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Source
fullfunnel.co
Primary
Tier C
https://www.fullfunnel.co/blog/why-hire-revenue-operations-consultant ↗
Source Article
Why You Should Hire a Revenue Operations Consultant
Why You Should Hire a Revenue Operations Consultant
Revenue Operations (RevOps) Is No Longer Optional
Collaboration among sales, marketing, and customer success teams is essential in the highly competitive B2B environment. Companies that fail to align these functions risk wasting budget, missing gro…
Original Research
fullfunnel.co
· Original study ↗
Methodology
A strong alignment between sales and marketing efforts can lead to a 38% higher sales win rate.
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
companies with strong alignment between sales and marketing: 38% sales win rate increase percentage. Source: fullfunnel.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-win-rate-improvement
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<blockquote cite="https://lighthousedata.io/data/sales-win-rate-improvement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- sales win rate increase percentage for companies with strong alignment between sales and marketing<br><small>Source: fullfunnel.co (2026) · <a href="https://lighthousedata.io/data/sales-win-rate-improvement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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