B
Evidence Grade B
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Safe to Cite
Recent
17.37%
17.37% -- hoteliers identifying sales prospecting upselling for data quality improvement for Hoteliers (2025)
17.37% of hoteliers identified sales, prospecting, and upselling as priority areas for data quality improvements.
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Lighthouse Research Team
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Evidence graded
Value
17.37%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hapi and Revinate
Primary
Tier A
https://www.stayhapi.com/resources/hm-exclusive-nearly-50-of-hoteliers-struggle-to-access-critical-d… ↗
Source Article
How Connected Data Is Shaping the Future of Hospitality
HM Exclusive: Nearly 50% of hoteliers struggle to access critical data
Hapi and Revinate have released The Future of Hotel Data report, which examines how hotels manage data today, the challenges they face and what’s needed to deliver the seamless, personalized experiences guests expect.
The researc…
Original Research
Hapi and Revinate
· Original study ↗
Methodology
Survey for The Future of Hotel Data report by Hapi and Revinate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Hoteliers: 17.37% hoteliers identifying sales prospecting upselling for data quality improvement. Source: Hapi and Revinate (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-upselling-improvement-17-37
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<blockquote cite="https://lighthousedata.io/data/sales-upselling-improvement-17-37" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17.37%</strong> -- hoteliers identifying sales prospecting upselling for data quality improvement for Hoteliers<br><small>Source: Hapi and Revinate (2025) · <a href="https://lighthousedata.io/data/sales-upselling-improvement-17-37" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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