B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
23%
23% -- sales teams experimental generative ai adoption rate for Sales teams (2024)
23 percent of sales teams are actively experimenting with generative AI according to a 2024 McKinsey report.
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Lighthouse Research Team
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Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://www.inceptgrows.com/blog/understanding-the-power-of-ai-in-phone-scripts ↗
Source Article
How to Use AI to Write High-Converting Phone Scripts (Without Losing the Human Touch) | InceptGrows
How to Use AI to Write High-Converting Phone Scripts (Without Losing the Human Touch)
Your team has probably been experimenting with AI for months now—the question is whether or not you realized it.
If you use auto-suggested email replies, LinkedIn’s Smart Replies, chatbots, or even CRM automation, …
Original Research
McKinsey & Company
· Original study ↗
Methodology
Secondhand citation of a 2024 McKinsey report; original survey methodology and sample size not stated in this blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales teams: 23% sales teams experimental generative ai adoption rate. Source: McKinsey & Company (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-teams-experimenting-generative-ai-2024
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<blockquote cite="https://lighthousedata.io/data/sales-teams-experimenting-generative-ai-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- sales teams experimental generative ai adoption rate for Sales teams<br><small>Source: McKinsey & Company (2024) · <a href="https://lighthousedata.io/data/sales-teams-experimenting-generative-ai-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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