B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

49%

49% -- share of companies valuing customizable content for sales teams (2016)

Name: Share Of Companies Valuing Customizable Content Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2016 · Seismic and Gatepoint Research

49% of respondents identified customizable content as one of the most helpful things for today's sales teams.

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Attribution: Seismic and Gatepoint Research View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

49%

Unit

Percentage

Data Vintage

2016

Entity

sales teams

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Seismic and Gatepoint Research Primary Tier B

https://www.amperagemarketing.com/2016/12/sales-team-needs-for-2017/?pk_campaign=feed&pk_kwd=bad-loc… ↗

Confidence: 28/100 Vintage: 2016 Channel: Common Crawl

Source Article

Sales Team Needs for 2017

Original Research

Seismic and Gatepoint Research · Original study ↗

Methodology

Survey by Seismic and Gatepoint Research on sales content needs

Methodology documented

Segmentation

Industrymarketing RoleAll marketers Channelcontent

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Plain Text

sales teams: 49% share of companies valuing customizable content. Source: Seismic and Gatepoint Research (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-teams-customizable-content-2017

HTML Embed

<blockquote cite="https://lighthousedata.io/data/sales-teams-customizable-content-2017" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- share of companies valuing customizable content for sales teams<br><small>Source: Seismic and Gatepoint Research (2016) · <a href="https://lighthousedata.io/data/sales-teams-customizable-content-2017" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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