B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
45%
45% -- share of sales teams using ai for account research for sales teams (2025)
45% of sales teams use AI for account research.
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Lighthouse Research Team
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Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
hireroger.com
Primary
Tier C
https://www.hireroger.com/blogs/sales-outbound-definition ↗
Source Article
Sales Outbound Definition A Guide to Modern B2B Prospecting
Sales Outbound Definition A Guide to Modern B2B Prospecting
December 28, 2025
Let's cut right to the chase: sales outbound is the art of proactively hunting for your future customers. Instead of waiting for them to come to you, your sales team goes out and starts the conversation with people who hav…
Original Research
hireroger.com
· Original study ↗
Methodology
Recent data cited by blog, original study unnamed
Methodology documented
Segmentation
IndustryB2B
Company SizeAll sizes
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
sales teams: 45% share of sales teams using ai for account research. Source: hireroger.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-teams-ai-account-research
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<blockquote cite="https://lighthousedata.io/data/sales-teams-ai-account-research" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- share of sales teams using ai for account research for sales teams<br><small>Source: hireroger.com (2025) · <a href="https://lighthousedata.io/data/sales-teams-ai-account-research" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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