B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

37%

37% -- reps using ai tools for sales reps (2025)

Name: Reps Using AI Tools Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2025 · HubSpot

37% of sales reps report using AI tools directly, more than any other tool category.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

37%

Unit

Percentage

Data Vintage

2025

Entity

sales reps

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HubSpot Primary Tier A

https://www.datamagnet.co/post/best-outbound-sales-platforms-sdr-teams-2026/ ↗

Confidence: 63/100 Vintage: 2025 Channel: Deep Crawl

Source Article

9 Best Outbound Sales Platforms for SDR Teams (2026)

Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted. 9 Best Outbound Sales Platforms for SDR Teams in 2026 The average cold email now pulls a 3.43% reply rate, while the top tier of senders clears 10.7% or better (Instantly.ai, Cold Email Bench…

Original Research

HubSpot · Original study ↗

Methodology

HubSpot 2025 State of Sales

Methodology documented

Segmentation

IndustryB2B Company SizeEnterprise RegionUS

Cite this stat

Plain Text

sales reps: 37% reps using ai tools. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-reps-using-ai-tools-2025

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<blockquote cite="https://lighthousedata.io/data/sales-reps-using-ai-tools-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- reps using ai tools for sales reps<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/sales-reps-using-ai-tools-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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