B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

28%

28% -- percentage of week spent selling for sales reps (2023)

Name: Percentage Of Week Spent Selling Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-01

2023 · n=7,775 · Salesforce

Sales reps spend 28-30% of their week on actual selling activity.

Reported as a range (28-30%)

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Attribution: Salesforce View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

28%

Unit

Percentage

Data Vintage

2023

Entity

sales reps

Sample Size

7,775

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Salesforce Primary Tier A

https://www.salesforce.com/news/stories/sales-research-2023/ ↗

Confidence: 63/100 Vintage: 2023 Channel: Deep Crawl

Source Article

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Original Research

Salesforce · Original study ↗

Methodology

Salesforce survey of 7,775 sales professionals across 38 countries; range midpoint used

Methodology documented

Segmentation

Industrymarketing RegionGlobal RoleAll marketers

Cite this stat

Plain Text

sales reps: 28% percentage of week spent selling. Source: Salesforce (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-reps-selling-time-28-30pct

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<blockquote cite="https://lighthousedata.io/data/sales-reps-selling-time-28-30pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- percentage of week spent selling for sales reps<br><small>Source: Salesforce (2023) · <a href="https://lighthousedata.io/data/sales-reps-selling-time-28-30pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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