B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
66%
66% -- share of sales reps believing genai will increase productivity for B2B sales reps (2024)
According to a BCG study, 66% of sales reps believe that GenAI will make them more productive.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Boston Consulting Group
Primary
Tier C
https://geobrava.geoactivegroup.com/2024/02/the-power-of-genai-to-transform-b2b.html ↗
Source Article
The Power of GenAI to Transform B2B Sales
The rapid pace of advancement in artificial intelligence (AI) technologies over the past decade has been astonishing.
From beating humans at complex strategy games like Go to churning out remarkably human-like conversational text, AI abilities are approaching a stage where machine cognition looks in…
Original Research
Boston Consulting Group
· Original study ↗
Methodology
Boston Consulting Group market study on GenAI in B2B sales, cited via secondary blog article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales reps: 66% share of sales reps believing genai will increase productivity. Source: Boston Consulting Group (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-reps-genai-productivity-bcg-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sales-reps-genai-productivity-bcg-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share of sales reps believing genai will increase productivity for B2B sales reps<br><small>Source: Boston Consulting Group (2024) · <a href="https://lighthousedata.io/data/sales-reps-genai-productivity-bcg-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.