B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
74%
74% -- share of sales professionals focused on data cleansing for ai for sales professionals (2026)
74% of sales professionals say they are actively focused on data cleansing specifically to get more value out of AI tools.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Salesforce
Primary
Tier B
https://www.salesforce.com/sales/state-of-sales/sales-statistics/ ↗
Source Article
Data Quality Metrics Every RevOps Leader Should Track Monthly
Disclosure: This article is published by Datamagnet. Vendor claims are self-reported unless otherwise noted.
Data Quality Metrics Every RevOps Leader Should Track Monthly
In 2026, 60% of organizations don't measure the cost of poor data quality at all, according to Gartner research cited in ZoomInfo…
Original Research
Salesforce
· Original study ↗
Methodology
Salesforce State of Sales Report, 7th Edition
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales professionals: 74% share of sales professionals focused on data cleansing for ai. Source: Salesforce (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-pros-data-cleansing-for-ai-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sales-pros-data-cleansing-for-ai-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of sales professionals focused on data cleansing for ai for sales professionals<br><small>Source: Salesforce (2026) · <a href="https://lighthousedata.io/data/sales-pros-data-cleansing-for-ai-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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