B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

93%

93% -- share of sales orgs unable to forecast revenue within 5 percent for B2B sales organizations (2025)

2025  · n=300  · revos.ai

93% of sales organizations are unable to forecast end-of-the-quarter revenue within 5 percent, even in the two weeks prior to the end of the quarter.

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Attribution: revos.ai View source
Lighthouse Research Team
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Source verified Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
B2B sales organizations
Sample Size
300
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
revos.ai Primary Tier B
https://www.revos.ai/blog/7-sales-and-customer-success-kpis-for-your-2025-plan ↗
Confidence: 56/100 Vintage: 2025 Channel: Deep Crawl
Source Article
7 Sales and Customer Success KPIs for Your 2025 Plan
On this page A good plan is a foundation of sustainable and predictable growth. Typical B2B organizations spend a considerable amount of time and effort on planning. Especially in tough times, it’s crucial to have a realistic and reliable plan. A wrong plan can trigger a death spiral for the entire …
Original Research
revos.ai · Original study ↗

Study with n=300 respondents

Methodology documented
Industrymarketing
Plain Text
B2B sales organizations: 93% share of sales orgs unable to forecast revenue within 5 percent. Source: revos.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-orgs-forecast-accuracy
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<blockquote cite="https://lighthousedata.io/data/sales-orgs-forecast-accuracy" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- share of sales orgs unable to forecast revenue within 5 percent for B2B sales organizations<br><small>Source: revos.ai (2025) · <a href="https://lighthousedata.io/data/sales-orgs-forecast-accuracy" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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