B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
15%
15% -- revenue loss from sales marketing misalignment for B2B companies (2025)
Sales and marketing misalignment costs companies up to 15% of revenue.
- up to 15%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Intelemark
Primary
Tier C
https://anypost.ai/blog/maximizing-roi-outsourced-lead-gen-strategies-revealed ↗
Source Article
Maximizing ROI: Outsourced Lead Gen Strategies Revealed
Original Research
Intelemark
· Original study ↗
Methodology
Cited from Intelemark blog on lead generation call centers; methodology not stated
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
B2B companies: 15% revenue loss from sales marketing misalignment. Source: Intelemark (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-marketing-misalignment-revenue-loss
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sales-marketing-misalignment-revenue-loss" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- revenue loss from sales marketing misalignment for B2B companies<br><small>Source: Intelemark (2025) · <a href="https://lighthousedata.io/data/sales-marketing-misalignment-revenue-loss" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.