B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- share of professionals reporting sales marketing disconnect for sales and marketing professionals (2025)
90% of sales and marketing professionals report disconnects between sales and marketing teams across strategy, process, content, and culture.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LinkedIn
Primary
Tier C
https://biglittle.ai/marketing_sales_chasm.html ↗
Source Article
The Marketing-Sales chasm, and how RevOps can bridge the gap
TLDR = There is a Marketing-sales chasm, it exists because of data and organizational reasons, it needs to be fixed because it impacts revenue, RevOps as a practice can bridge this chasm, BigLittle enables RevOps teams to bridge the gap.
The Marketing-Sales Chasm
Marketing and Sales often run out of…
Original Research
LinkedIn
· Original study ↗
Methodology
LinkedIn study, cited by BigLittle.ai
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales and marketing professionals: 90% share of professionals reporting sales marketing disconnect. Source: LinkedIn (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-marketing-disconnect-professionals
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<blockquote cite="https://lighthousedata.io/data/sales-marketing-disconnect-professionals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- share of professionals reporting sales marketing disconnect for sales and marketing professionals<br><small>Source: LinkedIn (2025) · <a href="https://lighthousedata.io/data/sales-marketing-disconnect-professionals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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