B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30%
30% -- commercial success increase for companies with marketing-sales collaboration (2025)
Collaboration between marketing and sales makes commercial success 30% larger.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
salesimprovementgroup.com
Primary
Tier C
https://www.salesimprovementgroup.com/en/sales-structure/integration-marketing-sales ↗
Source Article
Marketing/Sales Integration | Sales Improvement Group
Last update on: 1 Sept 2025
Reviewed by: Michel van Hesse
Sales and marketing are both responsible for attracting and serving customers. Ideally, these departments work closely together. Unfortunately, that is not always the case in practice. And that costs money. Better alignment between sales and …
Original Research
salesimprovementgroup.com
· Original study ↗
Methodology
Unsourced claim on page; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with marketing-sales collaboration: 30% commercial success increase. Source: salesimprovementgroup.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-marketing-collaboration-commercial-success
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<blockquote cite="https://lighthousedata.io/data/sales-marketing-collaboration-commercial-success" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- commercial success increase for companies with marketing-sales collaboration<br><small>Source: salesimprovementgroup.com (2025) · <a href="https://lighthousedata.io/data/sales-marketing-collaboration-commercial-success" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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