B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
38%
38% -- sales success rate uplift for organizations with integrated sales and marketing departments (2026)
Organizations with well-integrated sales and marketing departments achieve 38% higher sales success rates than companies with siloed operations.
- Unattributed claim citing unspecified 'studies'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
alterainstitute.com
Primary
Tier C
https://alterainstitute.com/blog/difference-between-marketing-and-selling/ ↗
Source Article
Difference Between Marketing and Selling
Original Research
alterainstitute.com
· Original study ↗
Methodology
Unattributed 'studies show' claim; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
organizations with integrated sales and marketing departments: 38% sales success rate uplift. Source: alterainstitute.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-marketing-alignment-sales-success
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<blockquote cite="https://lighthousedata.io/data/sales-marketing-alignment-sales-success" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- sales success rate uplift for organizations with integrated sales and marketing departments<br><small>Source: alterainstitute.com (2026) · <a href="https://lighthousedata.io/data/sales-marketing-alignment-sales-success" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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