B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- deal win rate increase for businesses with strong sales and marketing alignment (2022)
Businesses are 67% better at closing deals when their sales and marketing teams are fully aligned.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
LXA Hub
Primary
Tier C
https://www.lxahub.com/stories/sales-and-marketing-alignment-stats-and-trends-for-2022 ↗
Source Article
Sales and Marketing Alignment: Best Practices
It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. On the flip side, businesses with effective sales and marketing alignment achieve 27% fa…
Original Research
LXA Hub
· Original study ↗
Methodology
Source: LXA Hub
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses with strong sales and marketing alignment: 67% deal win rate increase. Source: LXA Hub (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-marketing-alignment-deal-win-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sales-marketing-alignment-deal-win-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- deal win rate increase for businesses with strong sales and marketing alignment<br><small>Source: LXA Hub (2022) · <a href="https://lighthousedata.io/data/sales-marketing-alignment-deal-win-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.