B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- customer retention improvement from sales marketing alignment for companies with aligned sales and marketing teams (2021)
Successfully aligning sales and marketing can help retain 36% more customers.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier C
https://www.growmarkentum.com/blog/sales-marketing-alignment-increase-revenue/ ↗
Source Article
How Sales and Marketing Alignment Can Increase Revenue
How Sales and Marketing Alignment Can Increase Revenue
April 6, 2021
We tend to divide companies into departments – sales, marketing, administrative, etc. And while each department has its own set of experiences, tasks, and skills, they work together toward the same goal.
While we draw a hard line b…
Original Research
Aberdeen Group
· Original study ↗
Methodology
Cited from Aberdeen Group research; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies with aligned sales and marketing teams: 36% customer retention improvement from sales marketing alignment. Source: Aberdeen Group (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-marketing-alignment-customer-retention
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<blockquote cite="https://lighthousedata.io/data/sales-marketing-alignment-customer-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- customer retention improvement from sales marketing alignment for companies with aligned sales and marketing teams<br><small>Source: Aberdeen Group (2021) · <a href="https://lighthousedata.io/data/sales-marketing-alignment-customer-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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