B
Evidence Grade B
Graded
under review
Safe to Cite
Current
89%
89% -- share of aligned companies reporting opportunity increases for companies aligning sales and marketing lead nurturing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
beyondcodes.com
Primary
Tier C
http://beyondcodes.com/lead-nurturing-retention-mindshare/ ↗
Source Article
Lead Nurturing = Retention of Mindshare - B2B Lead Generation Company
Original Research
beyondcodes.com
· Original study ↗
Methodology
Sales-marketing alignment stat, original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies aligning sales and marketing lead nurturing: 89% share of aligned companies reporting opportunity increases. Source: beyondcodes.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-marketing-alignment-89pct-increase
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<blockquote cite="https://lighthousedata.io/data/sales-marketing-alignment-89pct-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- share of aligned companies reporting opportunity increases for companies aligning sales and marketing lead nurturing<br><small>Source: beyondcodes.com (2026) · <a href="https://lighthousedata.io/data/sales-marketing-alignment-89pct-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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