B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

38%

38% -- share of companies focusing on sales led gtm for companies (2023)

Name: Share Of Companies Focusing On Sales Led Gtm Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2023 · Gartner

38% of surveyed respondents in a 2023 Gartner report stated that their companies focus on sales-led go-to-market strategies.

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Attribution: Gartner View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2023

Entity

companies

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Gartner Primary Tier B

https://www.centricsoftware.com/blog/go-to-market-strategy ↗

Confidence: 53/100 Vintage: 2023 Channel: Deep Crawl

Source Article

How Go-to-Market Software Can Position Any Brand For Accelerated Growth

How Go-to-Market Software Can Position Any Brand For Accelerated Growth According to the Product Marketing Alliance’s State of Go-to-Market Report 2022, nearly 62% of surveyed professionals reported always having a go-to-market strategy with new product launches. Surprisingly, only one third of resp…

Original Research

Gartner · Original study ↗

Methodology

Gartner 2023 report, cited by Centric Software

Methodology documented

Segmentation

IndustryB2B RegionGlobal RoleAll marketers Channelcontent

Cite this stat

Plain Text

companies: 38% share of companies focusing on sales led gtm. Source: Gartner (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-led-gtm-focus-2023

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<blockquote cite="https://lighthousedata.io/data/sales-led-gtm-focus-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of companies focusing on sales led gtm for companies<br><small>Source: Gartner (2023) · <a href="https://lighthousedata.io/data/sales-led-gtm-focus-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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