B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
78%
78% -- share of sales won by first responder for B2B sales (2026)
78% of sales go to the vendor/seller that is first to respond.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MIT
Primary
Tier B
https://www.athenaswc.com/resources/blog/inbound-lead-conversion/ ↗
Source Article
Inbound Lead Conversion: Fixing the Post-Submission Black Hole - Athena SWC
Original Research
MIT
· Original study ↗
Methodology
Attributed to an MIT study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B sales: 78% share of sales won by first responder. Source: MIT (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-go-to-first-responder-78pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sales-go-to-first-responder-78pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- share of sales won by first responder for B2B sales<br><small>Source: MIT (2026) · <a href="https://lighthousedata.io/data/sales-go-to-first-responder-78pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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