B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

2%

2% -- share of sales from first email for cold email campaigns (2022)

2022  · nureply.com

On average, only 2% of total sales generated by a cold email campaign come from the first email or initial point of contact.

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Attribution: nureply.com View source
Lighthouse Research Team
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Source verified Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2022
Entity
cold email campaigns
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
nureply.com Primary Tier C
https://nureply.com/blog/pro-tips-for-cold-emailing-in-2022 ↗
Confidence: 48/100 Vintage: 2022 Channel: Wayback
Source Article
7 Pro Tips for Cold Emailing in 2022 - Nureply Blog
7 Pro Tips for Cold Emailing in 2022 Onur Genes PublishedatAre you tired of writing cold emails or still struggling to get a response? Cold emailing can be frustrating and disappointing at times. You are going to get a lot of negative responses. A lot of cold emails will end up getting marked as Spa…
Original Research
nureply.com · Original study ↗

Benchmark cited without named original source.

Methodology documented
Industrymarketing
Plain Text
cold email campaigns: 2% share of sales from first email. Source: nureply.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-from-first-cold-email-2pct
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<blockquote cite="https://lighthousedata.io/data/sales-from-first-cold-email-2pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- share of sales from first email for cold email campaigns<br><small>Source: nureply.com (2022) · <a href="https://lighthousedata.io/data/sales-from-first-cold-email-2pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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