B
Evidence Grade B
Graded
under review
Safe to Cite
Current
64%
64% -- percentage of sales execs saying inside sales top objective is cold calling appointment setting for sales executives at high-tech companies (2026)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
197
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BAO Inc.
Primary
Tier A
https://www.baoinc.com/resources/bao-trend-report-field-sales-perspective-on-inside-sales-and-market… ↗
Source Article
BAO Trend Report: Field Sales’ Perspective on Inside Sales and…
Trend Reports
BAO Trend Report: Field Sales’ Perspective on Inside Sales and Marketing
Study shows how marketing and inside sales are impacting revenue generation.
Field sales reps are an organization’s front line of driving revenue
Marketing and inside sales support these efforts by executing activ…
Original Research
BAO Inc.
· Original study ↗
Methodology
BAO research study surveying 197 field sales reps at high-tech companies of every size
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales executives at high-tech companies: 64% percentage of sales execs saying inside sales top objective is cold calling appointment setting. Source: BAO Inc. (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-execs-inside-sales-cold-calling-objective
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<blockquote cite="https://lighthousedata.io/data/sales-execs-inside-sales-cold-calling-objective" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- percentage of sales execs saying inside sales top objective is cold calling appointment setting for sales executives at high-tech companies<br><small>Source: BAO Inc. (2026) · <a href="https://lighthousedata.io/data/sales-execs-inside-sales-cold-calling-objective" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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