B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23%
23% -- lead conversion rate lift for Companies with effective sales enablement teams (2021)
Companies with effective sales enablement teams achieve a 23% higher lead conversion rate.
- Attributed to unnamed studies without specific methodology or dates.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
yesware.com
Primary
Tier C
https://www.yesware.com/blog/sales-enablement/ ↗
Source Article
How to Set Up a Winning Sales Enablement Program
How to Set Up a Winning Sales Enablement Program
Casey O'Connor
Contents
Sales enablement is the practice and process of equipping your sales team with the skills, content, training, or guidance they need to:
- increase their productivity,
- systemize their selling process, and
- close more deals.
S…
Original Research
yesware.com
· Original study ↗
Methodology
Attributed to unnamed studies; no date or methodology provided in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Companies with effective sales enablement teams: 23% lead conversion rate lift. Source: yesware.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-enablement-lead-conversion-rate-lift
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<blockquote cite="https://lighthousedata.io/data/sales-enablement-lead-conversion-rate-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- lead conversion rate lift for Companies with effective sales enablement teams<br><small>Source: yesware.com (2021) · <a href="https://lighthousedata.io/data/sales-enablement-lead-conversion-rate-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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