B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
24.2%
24.2% -- lead conversion rate lift for Enlightened Equipment (outdoor gear brand) opt-in incentive A/B test (guaranteed 10% discount vs sweepstakes) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24.2%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Maestra (citing Enlightened Equipment A/B test)
Primary
Tier C
https://maestra.io/blog/q-and-a/opt-in-email-example ↗
Source Article
Opt-in Email Examples and Best Practices for Effective Marketing
Opt-in Email Examples and Best Practices for Effective Marketing
To implement opt-in emails the right way, build a compliant, high-performing opt‑in system by getting explicit consent, keeping the first signup step simple, pairing it with a compelling incentive and clear CTA, then deliver the value …
Original Research
Maestra (citing Enlightened Equipment A/B test)
· Original study ↗
Methodology
A/B test comparing a guaranteed 10% discount against a sweepstakes for a free sleeping quilt; the guaranteed discount produced the lift. Article gives no test date or sample size.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Enlightened Equipment (outdoor gear brand) opt-in incentive A/B test (guaranteed 10% discount vs sweepstakes): 24.2% lead conversion rate lift. Source: Maestra (citing Enlightened Equipment A/B test) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/enlightened-equipment-discount-boosts-lead-conversions-24-2
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<blockquote cite="https://lighthousedata.io/data/enlightened-equipment-discount-boosts-lead-conversions-24-2" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24.2%</strong> -- lead conversion rate lift for Enlightened Equipment (outdoor gear brand) opt-in incentive A/B test (guaranteed 10% discount vs sweepstakes)<br><small>Source: Maestra (citing Enlightened Equipment A/B test) (2025) · <a href="https://lighthousedata.io/data/enlightened-equipment-discount-boosts-lead-conversions-24-2" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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