B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12%
12% -- email forwarding rate for Sales prospecting emails (Yesware survey) (2011-12)
12% of sales prospecting emails are forwarded on to decision-makers or higher people within the organization and beyond.
- Specifically measures emails forwarded on to decision-makers or higher people within the organization and beyond
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12%
Unit
Percentage
Data Vintage
2011-12
Entity
Sample Size
6,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Yesware
Primary
Tier A
https://www.yesware.com/blog/email-secrets-of-sales-all-stars/ ↗
Source Article
Email Secrets of Sales All-Stars
Email Secrets of Sales All-Stars
Romy Ribitzky
As salespeople, we want to have the maximum impact in the most efficient way possible. Many on us use email for prospecting, following-up, and closing deals. But we often feel like we can do better, reach more people—or reach the decision-makers in a mo…
Original Research
Yesware
· Original study ↗
Methodology
Only 12% of emails are forwarded on to decision-makers or higher people within the organization and beyond; from Yesware survey of 6,000 salespeople sending 19,146 emails, Dec 2011, 132 countries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Sales prospecting emails (Yesware survey): 12% email forwarding rate. Source: Yesware (2011-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-email-forwarding-rate-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sales-email-forwarding-rate-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12%</strong> -- email forwarding rate for Sales prospecting emails (Yesware survey)<br><small>Source: Yesware (2011-12) · <a href="https://lighthousedata.io/data/sales-email-forwarding-rate-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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