B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
75%
75% -- share of sales contests failing to reach goals for sales incentive contests (2026)
75% of sales incentive contests fail to reach their goals.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BI WORLDWIDE
Primary
Tier B
https://www.biworldwide.com/en-au/our-work/blog/5-sales-contest-mistakes-to-avoid/ ↗
Source Article
5 Sales Contest Mistakes To Avoid
Original Research
BI WORLDWIDE
· Original study ↗
Methodology
BI WORLDWIDE research on sales incentive contest outcomes
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
sales incentive contests: 75% share of sales contests failing to reach goals. Source: BI WORLDWIDE (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-contests-fail-to-reach-goals-75-percent
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<blockquote cite="https://lighthousedata.io/data/sales-contests-fail-to-reach-goals-75-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- share of sales contests failing to reach goals for sales incentive contests<br><small>Source: BI WORLDWIDE (2026) · <a href="https://lighthousedata.io/data/sales-contests-fail-to-reach-goals-75-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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