B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20.58%
20.58% -- growth goal effectiveness difference for Marketing teams collaborating with Sales (2024)
Marketing teams that regularly collaborate with Sales are 20.58% more effective at meeting growth goals.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20.58%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMO Alliance
Primary
Tier A
https://www.cmoalliance.com/the-growth-cmo-report/ ↗
Source Article
The Growth CMO Report 2024
The Growth CMO Report 2024
Are you ready for the biggest, most extensive, comprehensive report on CMO goals we’ve ever produced?
Back for its third edition, The Growth CMO Report is our flagship report where we take a look at everything that impacts CMOs’ abilities to beat their growth and revenue g…
Original Research
CMO Alliance
· Original study ↗
Methodology
The Growth CMO Report survey by CMO Alliance
Methodology documented
Segmentation
IndustryB2B
Company SizeEnterprise
RegionNorth America
RoleCMO
Cite this stat
Plain Text
Marketing teams collaborating with Sales: 20.58% growth goal effectiveness difference. Source: CMO Alliance (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-collaboration-effectiveness-2024
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<blockquote cite="https://lighthousedata.io/data/sales-collaboration-effectiveness-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20.58%</strong> -- growth goal effectiveness difference for Marketing teams collaborating with Sales<br><small>Source: CMO Alliance (2024) · <a href="https://lighthousedata.io/data/sales-collaboration-effectiveness-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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