B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- productivity increase from sales automation for Companies using automation for sales follow-up (2025)
Companies that use automation for sales follow-ups experience a 10% increase in productivity.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Hootsuite
Primary
Tier C
https://popcorncrm.co.uk/making-crm-work-for-small-businesses/ ↗
Source Article
Making CRM work for Small Businesses
Our top 5 tips for making CRM work in your small business – CRM is an amazing tool, when you use it properly, it can be a game-changer for your business. However, when you don’t, it becomes another repository of contacts that doesn’t add any value. That’s why I wanted to share with you the top 5 tip…
Original Research
Hootsuite
· Original study ↗
Methodology
Blog citing Hootsuite
Methodology documented
Segmentation
IndustrySaaS
Company SizeSMB
RegionEMEA
RoleAll marketers
Cite this stat
Plain Text
Companies using automation for sales follow-up: 10% productivity increase from sales automation. Source: Hootsuite (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-automation-productivity-10
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<blockquote cite="https://lighthousedata.io/data/sales-automation-productivity-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- productivity increase from sales automation for Companies using automation for sales follow-up<br><small>Source: Hootsuite (2025) · <a href="https://lighthousedata.io/data/sales-automation-productivity-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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