B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40%
40% -- sales activation budget share for brand advertising budgets (2014)
According to Les Binet, in order to maximize profit a brand needs to dedicate 40% of its advertising budget to shorter-term sales activation strategy.
- Recommended budget allocation to maximise profit according to Les Binet / 'The Long and the Short of it'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40%
Unit
Percentage
Data Vintage
2014
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Les Binet & Peter Field (Adam & Eve DDB)
Primary
Tier B
http://www.jcdecaux-oneworld.com/2014/06/outdoor-advertising-effectiveness-in-long-short-term-strate… ↗
Source Article
Outdoor Advertising Effectiveness in Long & Short-Term Strategy
Outdoor Advertising Effectiveness in Long & Short Term Strategies
At a recent conference on Out-of-Home advertising efficiency, OOH was shown to be a valuable medium for advertising strategies both in the long and short term.
In their latest publication “The Long and the Short of it” Les Binet, Head…
Original Research
Les Binet & Peter Field (Adam & Eve DDB)
· Original study ↗
Methodology
Recommendation from Binet & Field study 'The Long and the Short of it'
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelevents
Cite this stat
Plain Text
brand advertising budgets: 40% sales activation budget share. Source: Les Binet & Peter Field (Adam & Eve DDB) (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sales-activation-budget-share-40
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<blockquote cite="https://lighthousedata.io/data/sales-activation-budget-share-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- sales activation budget share for brand advertising budgets<br><small>Source: Les Binet & Peter Field (Adam & Eve DDB) (2014) · <a href="https://lighthousedata.io/data/sales-activation-budget-share-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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